Backlink Gap Analysis
Compare backlink profiles side by side
Enter your site plus a competitor to reveal link gaps and quick wins for outreach.
Tip:
Scan homepages or deep URLs. Switching competitors quickly shows which tactics deliver links fastest in your niche.
Shortcut your link-building research
- Outreach to domains already linking to competitors—your pitch aligns with their interests.
- Sort opportunities by authority and number of competitor links to prioritize high-impact wins.
- Re-run the analysis after every campaign to monitor progress and find fresh gaps.
What counts as a healthy backlink gap?
If most opportunities come from niche blogs or directories, aim to match them within the quarter. A large gap backed by publications or .edu sites needs a long-term plan with tailored assets.
Pair this report with rank tracking to see how closing gap segments correlates with improved positions.
Table of Content
Find websites that link to your competitors but don’t link to you yet. Add your site, add a competitor, click Find Gap, and uncover link opportunities you can target next.
Best for: competitor backlink research • outreach lists • link building planning • SEO growth
What Is a Backlink Gap?
A backlink gap is the difference between your backlink profile and a competitor’s. If strong websites link to them, but not to you, that’s a gap you can try to close.
How Backlink Gap Analysis Works
- Enter your website
- Enter a competitor website
- Click Find Gap to see possible link opportunities
It is a fast way to discover sites that already link to similar businesses, which often makes outreach easier. Before you start outreach, it helps to check site's backlinks.
What You Can Do With the Results
Once you find a gap, you can use it to:
- Build an outreach list (sites to contact first)
- Spot easy wins (sites linking to many competitors)
- Prioritize by quality (focus on relevant, trusted domains)
To go deeper into link sources and patterns, run a quick competitor backlink analysis.
How to Use Backlink Gaps for Link Building
A simple approach that works:
- Start with sites that link to your competitor’s best pages
- Check what content they linked to (guide, tool, case study, etc.)
- Create a better or updated page on your site
- Reach out with a clear reason to link to you too
Keep quality first. Also, fix link issues on your own site first—use this tool to find broken backlinks.
Tips for Better Results
Compare against the competitor that ranks above you for your main keywords
Focus on links that match your topic (avoid random directories)
Don’t chase every link—pick the ones that fit your niche and audience
If a site looks spammy, skip it
If you want to repeat the process with another rival, run a competitor backlink gap analysis.
API Documentation Coming Soon
Documentation for this tool is being prepared. Please check back later or visit our full API documentation.