Email Outreach Template Generator - Link Building and Guest Post Emails

Create effective outreach email templates for link building.

  • Professional outreach templates
  • Customizable for your campaign
Table of Contents

Pick an outreach scenario, enter your name, and this tool returns a starting draft you can edit. It is scaffolding for the structure of the email - subject, opening, ask, sign-off - not a message to send unaltered.

The template is the least important part of an outreach email. What earns a reply is evidence that you read the thing you are writing about: naming the specific page, the specific claim, and the specific reason your suggestion helps their reader rather than you. A generated draft cannot supply any of that, which is why every one of these has a line you are expected to replace.

The generated opening for a broken link scenario:

Subject: Broken link on [PAGE TITLE]

Hi [NAME],

I was reading [PAGE TITLE] and noticed the link to [BROKEN URL]
returns a 404.

Edited before sending:

Subject: Dead link in your Korean housing guide

Hi Jiwon,

Your guide to renting in Seoul links to the old MOLIT jeonse
conversion page, which now 404s. The equivalent figures moved to
the current notice, and I put a converter for the same calculation
here if it is useful to your readers.

Same structure, and the second is a message a person might answer. The first is one of forty identical emails that arrive that week.

Outreach at volume with an unedited template is spam, and it is treated as such - by recipients, by spam filters, and by Google, which considers links solicited that way to be link schemes. Sending fewer, specific emails is not only more ethical, it has a materially better response rate. This tool will happily generate a hundred identical drafts; do not send them.

Before pitching, check the target page is indexed with check Google indexing, look at how it presents itself with the meta tags analyzer, size the site with the website page counter, and tag any links you place with the UTM builder. More in SEO tools.

Frequently asked questions

Do outreach templates still work?
As structure, yes; as a message sent unaltered, no. Recipients receive many near-identical emails a week and recognize the pattern immediately. Use the template for the shape of the email, then replace enough of it that the recipient can tell you read their page.
How long should an outreach email be?
Short enough to read on a phone without scrolling, usually under 120 words. State who you are, what you noticed, and what you are asking for. Anything else - your traffic figures, your mission statement - reduces the chance of a reply rather than improving it.
Is link building outreach against Google's guidelines?
Asking someone to consider linking is not. Exchanging money or goods for links, or sending bulk unsolicited templated requests, falls under link schemes in Google's spam policies. The line is roughly whether the link would be given on merit if you had not paid or pressured for it.
What subject line gets opened?
A specific and literal one. Naming the page or the problem outperforms curiosity gaps, which recipients have learned to distrust. Broken link in your Seoul renting guide will be opened more often than Quick question or an idea for your site.