輕鬆識別您的網站和競爭對手之間的反向連結差距。
並排比較反向連結概況
輸入您的網站以及競爭對手的網站，即可發現連結差距和快速提升外鏈效果的方法。
提示：
掃描首頁或深層URL。快速切換查看競爭對手，就能了解哪些策略能在你的細分市場中快速帶來連結。
縮短連結建設研究的路徑
- 聯絡那些已經連結到競爭對手的網站－你的宣傳內容要符合他們的利益。
- 按權威性和競爭對手連結數量對機會進行排序，優先考慮高影響力的成功案例。
- 每次活動結束後重新運行分析，以監控進度並發現新的不足。
怎樣的反向連結差距才算健康？
如果大部分機會來自垂直領域的部落格或目錄，那麼目標是在本季內實現這些目標。如果機會缺口較大，且主要來自出版物或.edu網站，則需要製定長期計劃並投入相應的資源。
將此報告與排名追蹤結合使用，以了解縮小差距與提升排名之間的相關性。
目錄
Find websites that link to your competitors but don’t link to you yet. Add your site, add a competitor, click Find Gap, and uncover link opportunities you can target next.
Best for: competitor backlink research • outreach lists • link building planning • SEO growth
What Is a Backlink Gap?
A backlink gap is the difference between your backlink profile and a competitor’s. If strong websites link to them, but not to you, that’s a gap you can try to close.
How Backlink Gap Analysis Works
- Enter your website
- Enter a competitor website
- Click Find Gap to see possible link opportunities
It is a fast way to discover sites that already link to similar businesses, which often makes outreach easier. Before you start outreach, it helps to check site's backlinks.
What You Can Do With the Results
Once you find a gap, you can use it to:
- Build an outreach list (sites to contact first)
- Spot easy wins (sites linking to many competitors)
- Prioritize by quality (focus on relevant, trusted domains)
To go deeper into link sources and patterns, run a quick competitor backlink analysis.
How to Use Backlink Gaps for Link Building
A simple approach that works:
- Start with sites that link to your competitor’s best pages
- Check what content they linked to (guide, tool, case study, etc.)
- Create a better or updated page on your site
- Reach out with a clear reason to link to you too
Keep quality first. Also, fix link issues on your own site first—use this tool to find broken backlinks.
Tips for Better Results
Compare against the competitor that ranks above you for your main keywords
Focus on links that match your topic (avoid random directories)
Don’t chase every link—pick the ones that fit your niche and audience
If a site looks spammy, skip it
If you want to repeat the process with another rival, run a competitor backlink gap analysis.